This is cuz. : Welcome to Insights
The creative industry is shifting. The old boundaries between film, photography, and code are dissolving. We are here to navigate what comes next.
Welcome to Insights, the journal of cuz.
This isn't just a portfolio update. This is where we document our transition from traditional high-end production to the bleeding edge of Generative AI. But to understand where we are going, you have to understand where we come from.
The Origin: High-End Production Meets Generative AI
In 2023, the AI revolution was just a whisper. MidJourney was in its infancy. That year, we were commissioned for a massive project: creating 1.5 hours of visual content for Ibrahim Maalouf, the Grammy-nominated virtuoso.
We had to produce 20 unique artistic tableaus for his show. A project of this scale would typically take 12 months. We delivered it in 4.
That summer became our laboratory, our "AI Summer Camp." We realized then that AI wasn't just a shortcut, it was a new medium entirely.
From Experiment to Global Campaigns
Fast forward to today. What started as an experiment has become our signature workflow. We are no longer just exploring, we are executing at the highest level.
From redefining visual identities for global superstars like David Guetta to crafting luxury social campaigns for iconic fashion houses like DKNY or BIGFACE, we have proven that Generative AI is ready for prime time.
We work with major labels and Fortune 500 brands who understand one thing: Speed does not have to compromise Quality.
Who is "cuz"?
cuz. is the story of two cousins.
Kev Cohen : Photographer & Creative Director with 15 years of experience.
Michael Bismuth : Art Director & Music Industry Veteran.
We share the same "artistic soil." We built cuz. to bridge the gap between our traditional production background and the future. We don't just "prompt", we direct.
Our Philosophy: Taste Over Tech
Anyone can generate an image today. But not everyone can tell a story. At cuz., we maintain the rigour of traditional filmmaking: Pre-production, Production, and Post-production.
We shoot: Capturing real human emotion.
We enhance: Using AI for VFX, set extensions, and animation.
We curate: The machine proposes, but the Art Director decides.
What to Expect from "Insights"
We are opening the doors to our studio. Here is what you will find in this journal:
Case Studies: Deep dives into how we built our latest projects.
Tech & Tools: Our take on the latest generative models.
Studio Life: The reality of running a hybrid studio between Paris and Miami.
We are building the studio of the future, today. Welcome to the family.
