As a full-service creative partner for BIGFACE, the innovative lifestyle brand by NBA Superstar Jimmy Butler, Cuz. Studio manages the entire visual pipeline—from physical production to AI enhancement.

Each season, we handle the on-set photography and video shoots to capture the authentic details of the apparel and coffee collections. We then leverage a sophisticated "Hybrid AI" workflow to elevate these assets, injecting the brand’s signature magical realism into the raw footage.

Key Deliverables & Innovation:

• Hybrid Production: A seamless blend of traditional cinematography (for product fidelity) and Generative AI (for environments and visual effects), ensuring the product always looks 100% real while the world around it feels limitless.

• Jimmy Butler AI Twin: Engineered a hyper-realistic digital double of the NBA star, allowing for scalable content creation and flexible campaign scenarios without requiring his physical presence on every shoot.

• FOOH & Viral Activations: Produced "Fake Out Of Home" stunts by compositing 3D BIGFACE assets into real-world footage, blurring the lines between physical events and digital illusions.

This end-to-end approach allows BIGFACE to maintain the high standards of luxury fashion photography while benefiting from the speed, creativity, and viral potential of Artificial Intelligence.